{"id":266,"date":"2026-05-11T13:24:38","date_gmt":"2026-05-11T13:24:38","guid":{"rendered":"https:\/\/blessingsglobalgroup.com\/?post_type=portfolio_page&#038;p=266"},"modified":"2026-05-11T13:25:35","modified_gmt":"2026-05-11T13:25:35","slug":"so-sweat","status":"publish","type":"portfolio_page","link":"https:\/\/blessingsglobalgroup.com\/?portfolio_page=so-sweat","title":{"rendered":"So Sweat"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1778505914623{background-color: #000000 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_gallery interval=&#8221;3&#8243; images=&#8221;268&#8243; img_size=&#8221;full&#8221; onclick=&#8221;&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1778505920300{background-color: #000000 !important;}&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: center;\">BUILDING USER ENGAGEMENT FOR AN AI POWERED FITNESS APP<\/h1>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1778505926669{background-color: #000000 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"60\" data-end=\"200\">A fitness app designed to deliver personalised strength training at home, using AI to generate tailored workouts and enable remote training.<\/p>\n<p data-start=\"202\" data-end=\"379\">We developed and executed a content focused campaign designed to showcase the app\u2019s core features, simplify the user experience, and increase awareness across digital platforms.<\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"381\" data-end=\"544\">The focus was on making the product easy to understand, approachable for new users, and visually engaging through clear campaign messaging and feature led content.<\/p>\n<p data-start=\"546\" data-end=\"666\" data-is-last-node=\"\" data-is-only-node=\"\">The result is increased visibility, clearer positioning, and a stronger connection between the product and its audience.<\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; 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